There’s probably photographic equipment worth a small fortune sitting unused, but still very much loved, all over the world; lenses in boxes on top of wardrobes and lighting umbrellas stashed beneath beds. Wouldn’t it be good if this equipment were actually in use, being hired out to people for a few hours here or a day there? Similarly, there are doubtless acres of studio space which are empty when they could be used for shooting beautiful pictures, along with people who need to use a studio. How useful would it be to bring together equipment and studio space available for hire, along with the people who want to hire it, in one place? Continue Reading